Secret SEO tips tricks for 2020

SaveSavedRemoved 0
Deal Score0
Deal Score0

Search Engine Optimization is not like Disney Plus flick or Avengers End Game or Game of Thrones or Cyclone Dorian, but it is America Got Talent. Here you need multitasking as we will guide you how to master SEO in 2020 .

Search engine optimization is the freeway or having a feeling of holiday in the Maldives where you can run your site traffic smoothly & with no cash investing like PPC or marketing tasks your internet site will be the most loved

IS SEO a Rugby World ?

To understand the real meaning of SEO, the original definition & look at the various  parts

Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results. Advertisements make up a significant portion of many SERPs. Organic website traffic is any type of traffic that you do not need to pay for. Google uses over 200 signals in scoring their search results, and also Search Engine Optimization includes technological as well as innovative tasks to affect as well as boost several of those understood signals. It’s often valuable to not focus too much on individual ranking signals and also take a look at the more comprehensive goal of Google, to offer the most effective solutions for its customers.

Search Engine Optimization, for that reason, entails making certain a website comes, technically audio, utilizes words that people kind right into the internet search engine, as well as provides the exceptional individual experience, with useful and also high quality, specialist content that helps solutions the user’s query.

Google has an excellent group of search quality raters that evaluate the top quality of search engine result, that gets fed into a machine learning formula. Google’s search high quality rater guidelines offer lots of information and also instances of what Google class as high or low-grade material as well as internet sites, as well as their focus on wishing to award websites that plainly show their proficiency, authority as well as count on (EAT).

Google utilizes a link based formula (known as ‘PageRank’) to determine the appeal and also authority of a web page. While Google is far more sophisticated today, this is still an essential signal in position. Search Engine

Optimization can, therefore, also consist of task to help boost the number and also top quality of ‘inbound links’ to an internet site, from various other internet sites. This activity has actually historically been known as ‘web link building’, yet is just marketing a brand name with an emphasis online, via content or digital PR, as an example.

Relevant as well as reliable web sites connecting to a site is a solid signal to Google that it may be of passion to its individuals, and can be trusted to appear in the search results for relevant queries.

SEO

Master tips tricks SEO 2020

Image Credit https://moz.com/learn/seo/what-is-seo

Search Engine Optimization is more important than Thanos

Search engine optimization is the process of maximizing websites and also their web content to be easily visible by users looking for terms appropriate to your site.

The term Search Engine Optimization also defines the procedure of making website less complicated for online search engine indexing software program, referred to as “crawlers,” to locate, scan, and index your site.

While the concept of Search Engine Optimization is relatively simple, many newcomers to Search Engine Optimization still have concerns concerning the specifics, such as:

All significant online search engine such as Google, Bing and also Yahoo have key search results page, where web pages and also other content such as video clips or regional listings are revealed as well as ranked based upon what the internet search engine takes into consideration most relevant to individuals. Settlement isn’t included, as it is with paid search advertisements.

Search Engine Optimization stands for Search Engine Optimization, which is the method of increasing the amount and top quality of web traffic to your internet site with organic internet search engine results.

Seo (Search Engine Optimization) is the practice of increasing the number and also high quality of visitors to a site by enhancing rankings in the mathematical search engine results.

Study reveals that sites on the very first page of Google receive practically 95% of clicks, and also research studies show that results that appear higher up the page receive an increased click-through rate (CTR), and much more web traffic.

White hat vs black hat & not a Joker HAT

As you recognize, I’m playing the long-term entrepreneurial game rather than simply trying to obtain a fast dollar from it.

It coincides with seo. Some people remain in it to make a few grand really swiftly while others remain in it for the long haul.

If you want to work Search Engine Optimization like a get-rich-quick system, you’ll possibly end up doing black hat SEO.

This sort of SEO concentrates on maximizing your material just for the internet search engine, ruling out human beings whatsoever. Considering that there are great deals of methods to bend and also damage the rules to obtain your websites to rate high, these are a prime means for black hat SEOs to make a few thousand dollars fast.

Eventually, this technique results in spammy, lousy web pages that often obtain banned extremely fast. It will certainly frequently lead to serious punishment for the marketer, wrecking their opportunity of building something sustainable in the future.

You may make a few grand this way, but you’ll continuously need to watch for internet search engine updates and also develop new methods to evade the guidelines.

White hat Search Engine Optimization, on the various other hand, is the means to build a sustainable online service. If you do Search Engine Optimization by doing this, you’ll focus on your human target market.

You’ll attempt to give them the most effective material possible and make it conveniently available to them by playing according to the online search engine’s guidelines. Below are the elements that comprise terrific material in Google’s eyes

Top quality– While the moments where simply delivering the best-quality material would make you stand out from the crowd are lengthy gone, it is still the starting factor for any type of effective Search Engine Optimization initiative (and any kind of online company, actually).

Yet creating terrific material is not easy. Besides, it suggests that you need to become an instructor– as well as an excellent one at that. Yet, you don’t have to start from scratch.

You can typically start by piggybacking off of web content that others have actually produced and after that making it far better, much longer, as well as a lot more comprehensive. Or perhaps you have your own ideas currently.

If you do, then it may be worth brainstorm for some time and after that come up with a compelling headline to start with.

As soon as you start creating, ensure you consist of all the essential active ingredients of wonderful material in your blog post.

Even if you’re a full novice, you can constantly take a professional technique to wonderful web content by simply devoting to make creating a daily practice and function your means up in increments from there.

Key words research– Doing your key phrase research study up front is a crucial part of great content.

Since you ideally wish to include your targeted keyword in your message’s heading and also throughout the short article, you need to choose your key phrase prior to you begin creating.

Use key words– Google has actually obtained smarter throughout the years. While you should, of course, utilize your keyword throughout your web content, jamming your key phrase right into your message as long as feasible will certainly injure your positions as opposed to boost them.

Key words padding is an outright no-go nowadays.

Today, using key phrases is much more concerning semiotics. Google has actually gotten so efficient interpreting the significance of searchers’ key phrases that it’s scary.

As long as you ensure your key phrase exists in strategically-important locations (like headings, LINK, and meta description), there is no demand to mention it lots of times in your message.

Why Should You Respect Search Engine Optimization?

Billions of searches are conducted on the internet every day. This means an enormous quantity of details, high-intent web traffic.

Lots of people search for specific services and products with the intent to spend for these things. These searches are recognized to have industrial intent, implying they are plainly.

Suggesting with their search that they intend to get something you supply.

What Really Works for Driving SEO Traffic from Internet Search Engine?

It is very important to keep in mind that Google is in charge of most of the search engine website traffic in the world. This may differ from one market to another, however it’s most likely that.

Google is the dominant gamer in the search results that your organisation or site would certainly wish to turn up in, yet the best practices described in this overview will certainly help you to place your website and its content to place in various other internet search engine, also.Google controls among online search engine, but do not rest on sites like Yahoo and also Bing. So just how does

Google determine which pages to return in response to what people look for? Exactly how do you get every one of this important traffic to your website?

Google’s algorithm is very complex, however at a high level:. Google is searching for web pages which contain high-quality, appropriate info pertinent to the searcher’s inquiry.

Google’s algorithm determines importance by “creeping” (or reading) your site’s content and also reviewing (algorithmic) whether that material relates to what the searcher is searching for, based upon the key words it consists of as well as various other factors (referred to as “ranking signals”).

Google identifies “quality” by a variety of methods, yet a site’s link account – the number and also quality of other internet sites that link to a page and also site in its entirety – is among one of the most crucial.

Increasingly, additional ranking signals are being examined by Google’s formula to figure out where a site will rate, such as:.

ALSO READ :Re targeting on google

Indicating with their search that they want to buy something you offer.

What Actually Works for Driving SEO Traffic from Search Engines?

It’s important to note that Google is responsible for the majority of the search engine traffic in the world. This may vary from one industry to another, but it’s likely that.

Google is the dominant player in the search results that your business or website would want to show up in, but the best practices outlined in this guide will help you to position your site and its content to rank in other search engines, as well.

Google dominates among search engines, but don’t sleep on sites like Yahoo and Bing

So how does Google determine which pages to return in response to what people search for? How do you get all of this valuable traffic to your site?

Google’s algorithm is extremely complex, but at a high level . Google is looking for pages that contain high-quality, relevant information relevant to the searcher’s query.

Google’s algorithm determines relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, based on the keywords it contains and other factors (known as “ranking signals”).

Google determines “quality” by a number of means, but a site’s link profile – the number and quality of other websites that link to a page and site as a whole – is among the most important.

Increasingly, additional ranking signals are being evaluated by Google’s algorithm to determine where a site will rank, such as:

How people engage with a site (Do they find the information they need and remain on the site, or do they “bounce” back to the search page and click on another link? Or do they just ignore your listing in search results altogether and never click-through?)

A site’s loading speed and “mobile friendliness.”

How much unique content a site has (versus “thin” or duplicated, low-value content)

There are hundreds of ranking factors that Google’s algorithm considers in response to searches, and Google is constantly updating and refining its process to ensure that it delivers the best possible user experience.

SEO Keyword Research & Keyword Targeting Best Practices

The first step in search engine optimization is to determine what you’re actually optimizing for. This means identifying terms people are searching for, also known as “keywords,” that you want your website to rank for in search engines like Google.

For example, you may want your widget company to show up when people look for “widgets,” and maybe when they type in things like “buy widgets.” The figure below shows search volume, or the estimated number of searches for a specific term, over a period of time:

Tracking SEO keywords across various time periods as Cameron Boyce movie 

There are several key factors to take into account when determining the keywords you want to target on your site:

Search Volume – The first factor to consider is how many people are actually searching for a given keyword. The more people there are searching for a keyword, the bigger the potential audience you stand to reach. Conversely, if no one is searching for a keyword, there is no audience available to find your content through search.

Relevance – A term may be frequently searched for, but that does not necessarily mean that it is relevant to your prospects. Keyword relevance, or the connection between content on a site and the user’s search query, is a crucial ranking signal.

Competition – Keywords with higher search volume can drive significant amounts of traffic, but competition for premium positioning in the search engine results pages can be intense.

First, you need to understand who your prospective customers are and what they’re likely to search for. From there, you need to understand:

  • What types of things are they interested in?
  • What problems do they have?
  • What type of language do they use to describe the things that they do, the tools that they use, etc.?
  • Who else are they buying things from?

Once you’ve answered these questions, you’ll have an initial “seed list” of possible keywords and domains to help you find additional keyword ideas and to put some search volume and competition metrics around.

Additionally, if you have an existing site, you’re likely getting some traffic from search engines already. If that’s the case, you can use some of your own keyword data to help you understand which terms are driving traffic (and which you might be able to rank a bit better for).

Unfortunately, Google has stopped delivering a lot of information about what people are searching for analytics providers. Google does make some of this data available in their free Webmaster Tools interface (if you haven’t set up an account, this is a very valuable SEO tool both for unearthing search query data and for diagnosing various technical SEO issues).

Once you’ve taken the time to understand your prospects, have looked at the keywords driving traffic to your competitors and related sites, and have looked at the terms driving traffic to your own site, you need to work to understand which terms you can conceivably rank for and where the best opportunities actually lie.

Determining the relative competition of a keyword can be a fairly complex task. At a very high level, you need to understand:

How trusted and authoritative (in other words: how many links does the whole site get, and how high quality, trusted, and relevant are those linking sites?) other entire sites that will be competing to rank for the same term are

How well aligned they are with the keyword itself (do they offer a great answer to that searcher’s question)

How popular and authoritative each individual page in that search result is (in other words: how many links does the page itself have, and how high quality, trusted, and relevant are those linking sites?)

On-Page Optimization for SEO

Also Read : ON PAGE MOZ tips

Once you have your keyword list, the next step is actually implementing your targeted keywords into your site’s content. Each page on your site should be targeting a core term, as well as a “basket” of related terms. In his overview of the perfectly optimized page, Rand Fishkin offers a nice visual of what a well (or perfectly) optimized page looks like:

Title Tags

While Google is working to better understand the actual meaning of a page and de-emphasizing (and even punishing) aggressive and manipulative use of keywords, including the term (and related terms) that you want to rank for in your pages is still valuable. And the single most impactful place you can put your keyword is your page’s title tag.

The title tag is not your page’s primary headline. The headline you see on the page is typically an H1 (or possibly an H2) HTML element. The title tag is what you can see at the very top of your browser, and is populated by your page’s source code in a meta tag: our title tag matches your organic result headline: Make it clickable

Meta Descriptions

While the title tag is effectively your search listing’s headline, the meta description (another meta HTML element that can be updated in your site’s code, but isn’t seen on your actual page) is effectively your site’s additional ad copy. Google takes some liberties with what they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make folks searching likely to click, you can greatly increase traffic. (Remember: showing up in search results is just the first step! You still need to get searchers to come to your site, and then actually take the action you want.)

Body Content

The actual content of your page itself is, of course, very important. Different types of pages will have different “jobs” – your cornerstone content asset that you want lots of folks to link to needs to be very different than the support content that you want to make sure your users find and get an answer from quickly. That said, Google has been increasingly favoring certain types of content, and as you build out any of the pages on your site, there are a few things to keep in mind:

Thick & Unique Content – There is no magic number in terms of word count, and if you have a few pages of content on your site with a handful to a couple hundred words you won’t be falling out of Google’s good graces, but in general recent Panda updates in particular favour longer, unique content.

If you have a large number (think thousands) of extremely short (50-200 words of content) pages or lots of duplicated content where nothing changes but the page’s title tag and say a line of text, that could get you in trouble.

Look at the entirety of your site: are a large percentage of your pages thin, duplicated and low value? If so, try to identify a way to “thicken” those pages, or check your analytics to see how much traffic they’re getting, and simply exclude them (using a noindex meta tag) from search results to keep from having it appears to Google that you’re trying to flood their index with lots of low-value pages in an attempt to have them rank.

Engagement – Google is increasingly weighting engagement and user experience metrics more heavily. You can impact this by making sure your content answers the questions searchers are asking so that they’re likely to stay on your page and engage with your content. Make sure your pages load quickly and don’t have design elements (such as overly aggressive ads above the content) that would be likely to turn searchers off and send them away.

“Sharability” – Not every single piece of content on your site will be linked to and shared hundreds of times. But in the same way, you want to be careful of not rolling out large quantities of pages that have thin content, you want to consider who would be likely to share and link to new pages you’re creating on your site before you roll them out. Having large quantities of pages that aren’t likely to be shared or linked to doesn’t position those pages to rank well in search results, and doesn’t help to create a good picture of your site as a whole for search engines, either.

Alt Attributes

How you mark up your images can impact not only the way that search engines perceive your page but also how much search traffic from image search your site generates. An alt attribute is an HTML element that allows you to provide alternative information for an image if a user can’t view it. Your images may break over time (files get deleted, users have difficulty connecting to your site, etc.) so having a useful description of the image can be helpful from an overall usability perspective. This also gives you another opportunity – outside of your content – to help search engines understand what your page is about.

You don’t want to “keyword stuff” and cram your core keyword and every possible variation of it into your alt attribute. In fact, if it doesn’t fit naturally into the description, don’t include your target keyword here at all. Just be sure not to skip the alt attribute, and try to give a thorough, accurate description of the image (imagine you’re describing it to someone who can’t see it – that’s what it’s there for!).

By writing naturally about your topic, you’re avoiding “over-optimization” filters (in other words: it doesn’t make it look like you’re trying to trick Google into ranking your page for your target keyword) and you give yourself a better chance to rank for valuable modified “long tail” variations of your core topic.

URL Structure

Your site’s URL structure can be important both from a tracking perspective (you can more easily segment data in reports using a segmented, logical URL structure), and a shareability standpoint (shorter, descriptive URLs are easier to copy and paste and tend to get mistakenly cut off less frequently). Again: don’t work to cram in as many keywords as possible; create a short, descriptive URL.

Moreover: if you don’t have to, don’t change your URLs. Even if your URLs aren’t “pretty,” if you don’t feel as though they’re negatively impacting users and your business in general, don’t change them to be more keyword focused for “better SEO.” If you do have to change your URL structure, make sure to use the proper (301 permanent) type of redirect. This is a common mistake business make when they redesign their websites.

Schema & Markup

Finally, once you have all of the standard on-page elements taken care of, you can consider going a step further and better helping Google (and other search engines, which also recognize schema) to understand your page.

Schema markup does not make your page show up higher in search results (it’s not a ranking factor, currently). It does give your listing some additional “real estate” in the search results, the way ad extensions do for your AdWords ads.

In some search results, if no one else is using schema, you can get a nice advantage in click-through rate by virtue of the fact that your site is showing things like ratings while others don’t. In other search results, where everyone is using schema, having reviews may be “table stakes”, and you might be hurting your CTR by omitting them:

Because a Google search engine customer is happy when he finds the result that serves his needs in the best way.

When you Google “quick and easy homemade mac and cheese,” Google will put all its energy into delivering to you what Google believes is the best recipe for homemade mac and cheese (that takes little time and uses few ingredients) on the entire web.

It doesn’t look for just the quickest recipe, just the easiest recipe, or throw out a bunch of online shops for frozen dinners. It tries to give you exactly what you asked for.

Google always tries to give you the best experience possible by directing you to the greatest content it can find.

This means that your number one job to do well with SEO is to produce great content.

That’s a bummer, right? You still have to put in a ton of work.

SEO is no different than any other skill: great results will always come from big effort.

Just like the best marketing in the world won’t help you sell a bad product, super advanced SEO will be useless if you’re content just plain sucks.

Experts from : word stream

Off-Page SEO

Also read OFF page tips by Neil Patel

Alright, time to step outside your house and take a look at the front yard. I’ll now show you four big areas of off-page SEO.

If you want a solid overview on one page, consider looking at Shane Barker’s great infographic.

TRUST

PageRank, the famous formula that the founders of Google invented, certainly isn’t the only measure they take when ranking pages in the top ten search results.

Trust is getting increasingly important, and most of the recent Google updates have hit spammy and obscure websites.

TrustRank is a way for Google to see whether your site is legit or not. For example, if you look like a big brand, Google is likely to trust you.

Quality backlinks from authoritative sites (like .edu or .gov domains) also help. There are four parts to building trust.

Authority – Google determines the overall authority of your site by a mix of two kinds of authority that you can build:

Domain authority, which has to do with how widespread your domain name is. Coca-cola.com is very authoritative, for example, because everyone has heard of it.

Page authority, which relates to how authoritative the content of a single page (for example a blog post) is.

You can check your authority here on a scale of 1-100.

Two other popular authority metrics are the domain and page authority numbers from Moz. This score out of 100. But it’s a weighted scale.

That means that it’s relatively easy to go from 0-20. However, anything over 50-60 is pretty high. And 80-90 is often the highest in a particular industry. But what’s the simplest way?

High-quality, editorial links almost always reign supreme.

For example, try to do things that will encourage mainstream media sites to feature you.

Bounce rate – Your bounce rate is simply a measure of how many people view only one page on your site before immediately leaving again.

Content, loading times, usability, and attracting the right readers are all part of decreasing your bounce rate. The math is simple – the right readers will spend more time on a site that loads fast, looks good, and has great content.

Video is another great way to do so, but you need your video content to stand out and deliver. Buffer’s 5-step process is a great place to get started with video. And tools like InVideo make it very easy to edit amazing videos, even if you don’t have a ton of experience.

These website usage metrics give Google indications of quality.

For example, let’s say you’re looking for “pizza” near your home. You click on the first three results to compare each one.

The second and third options look good, so you browse around for a bit. You spend at least five minutes checking out each of those sites.

But the first one didn’t meet your expectations for whatever reason. Five seconds after clicking, you hit the back button to open the other results.

That tells Google something about that site, and it isn’t good.

They’ll factor that information into their results. They’ll see that users aren’t finding that first result helpful for this query. And they won’t hesitate to drop them.

That’s why click-through rates are becoming as important, if not more important, than rankings.

Domain age – Remember the times before young entrepreneurs like me were all the hype? Who were the most respected businessmen around?

It was the old guys. It was the Jack Welches and Warren Buffett’s of the world.

With domains on the Internet, it’s similar. Domain age matters even if they only matter a little.

If you haven’t gotten your site up and running yet, consider finding an affordable, expired domain and using it.

Domain trust, authority, and age often have one other thing in common:

What is Technical SEO?

Also read : Website Strategy

Technical SEO is the process of optimizing the crawling, indexing, and rendering phase of your website to achieve higher search rankings.

In the most basic terms, technical SEO involves improving the technical aspects of your website to help it rank higher in search results. It is a broad field which covers a wide range of SEO topics, including:

Sitemaps

Crawling and indexing

Mobile optimization

Site speed

Site structure

SSL certificates

Image optimization

Internal and external links

Canonical URLs

10 Tips for Technical SEO 

  1. Make Sure Your Website is Mobile-Friendly

Let’s start with the most basic technical SEO tip.

One of the major Google algorithm updates in 2015 was to give increased preference to mobile-friendly, responsive websites. In what was termed as “Mobilegeddon,” several top websites were penalized for not adopting a more mobile-friendly web template.

Fast forward to the present day, having a mobile-friendly website is more important than ever.

So how do you check the mobile-friendliness of your website? You can use any of the following free tools:

Google’s Mobile-Friendly Test

HubSpot’s Website Grader

Bing’s Mobile Friendliness Test Tool

GTMetrix

Google’s Mobile-Friendly Test will determine whether your website meets Google’s criteria for the mobile-optimized website.

HubSpot’s Website Grader and GTMetrix provide deeper insights into what you can do to improve the mobile-friendliness of your website.

  1. Create and Optimize Your XML Sitemap

Sitemaps are necessary for Google to find and index your webpages.

Luckily, it’s easy to create an XML sitemap. If you’re a WordPress user, you can generate it using free WordPress plugins such as  Yoast or Google XML Sitemaps.

Once you’ve created the sitemap, submit it to Google via Google Search Console.

To do this, login to your Google Search Console account and navigate to Sitemaps -> Add a new sitemap and then hit “Submit.”

Once your sitemap is successfully submitted, follow these XML sitemap best practices:

If you block a page in robots.txt, it has no business being in your XML sitemap

Prioritize high-quality pages in your sitemap

If you’ve got a big site with over 50,000 URLs, use dynamic XML sitemaps

  1. Speed Up Your Website

Site speed matters. Make no mistake. If your site is slow and takes a long time to respond, Google will place a small penalty on your website.

That means even if your content is the gold standard for that particular topic, your website will rank lower in SERPs than it would if your website had faster load times.

This is a technical SEO aspect that you simply can’t afford to ignore.

Use any of the following free tools to test your site speed:

GTMetrix

Pingdom

Google PageSpeed Insights

If your site is taking a long time to load, it can seriously impact the user experience. Follow these steps to speed up your website:

Optimize your site’s images – Use a compressed image format like JPG in the majority of your posts. Use a tool like TinyPNG to further compress the image files.

Enable browser caching – This lets you temporarily store some data on a visitors’ computer, so they don’t have to wait for it to load every time they visit your site.

Enable compression – According to Yahoo, enabling compression on your website can reduce HTML and CSS files by 50-70% and increase site speed significantly.

Reduce server response time – Google recommends keeping server response time under 200ms.

Use a Content Delivery System (CDN) – Use a CDN like BunnyCDN or Cloudflare to increase your site speed.

Still, need help speeding up your website? Check out 8 Actionable Tips to Speed Up Your Website.

  1. Fix Your Site Errors by Performing Weekly Technical SEO Site Audits

You need to fix your on-page SEO issues by running a weekly technical SEO audit if you’d like to rank higher in SERPs on a consistent basis.

So how to perform a technical SEO audit?

There are several tools on the market which can help you do this. SEMrush, Moz, and Ahrefs are all great tools. But I’d highly recommend SEMrush for this activity as it’s considered the industry gold standard and it offers the most comprehensive glimpse to the technical aspects of your website.

To perform a site audit on SEMrush, click on “Add New Project,” enter the details, and select “Setup Site Audit.”

Select the number of pages you’d like SEMrushBot to crawl and click on “Start Site Audit.”

SEMrush will scan your website for errors, warnings, and issues, and then subsequently provide recommendations to fix these errors to improve the overall technical health of your website.

  1. Optimize Internal Links

An internal link is a hyperlink that points to another page on the same website.

While internal links may not have the same influence on search rankings as external links, they still play a critical role in helping search engines understand the information hierarchy for your website and establishing an SEO-friendly site architecture.

So what’s the easiest way to optimize your site’s internal links? Moz recommends using descriptive keywords in anchor text that give a sense of the keywords the source page is trying to target.

  1. Include Your Main Keywords in Image Alt Text 

Google can’t see what’s in an image. Rather it uses metadata such as the image file name and image alt text (alternative text) to determine what’s in an image.

Alt-text is used within an HTML code to describe the appearance and function of an image on a page.

Typically, the best practice for alt text is to keep it descriptive with sufficient use of the main keywords that you’re targeting. Atthe same time, make sure you’re not stuffing it with keywords.

There’s more to image SEO than just adding alt text. Image optimization can lead to improved performance of your site in search engines. Here are seven actionable image SEO tips you can implement right away.

  1. Use Canonical URLs to Avoid Duplicate Content Issues

Your first priority should always be to delete the duplicate content on your site. Once again use an SEO tool like SEMrush to scan and fix duplicate content issues on your site.

That said, there are some cases where having duplicate content on your site can’t be avoided. In such cases, use canonical URLs.

Canonical URLs come in handy when you’re replicating a blog post from one website to the other. They are especially useful if you’re running an e-commerce website with hundreds of identical pages.

So in order to avoid content duplication and a Google penalty, set up a canonical URL using the rel-canonical tag. You can add the rel-canonical tag via Yoast SEO WordPress plugin.

Just navigate to advanced settings on Yoast, then go to Canonical URL and enter the URL of the original article.

  1. Install an SSL Certificate for Your Website

Google confirmed back in 2014 that SSL certificates aka HTTPS encryptions are now a ranking signal.

So if you’ve been thinking of getting an SSL certificate for your website, now is the time to upgrade, not just for enhanced security, but also for SEO. I recommend SSL certificates .

  1. Check and Fix Crawl Errors in Google Search Console

Check for crawl errors in Google Search Console once a week and fix them promptly as these are serious technical issues that may hinder the performance of your website and hurt your rankings.

While you’re at it, check your robots.txt file as well to make sure you’re not blocking pages that shouldn’t be blocked.

  1. Find and Fix Broken Links on Your Site

Broken links are not just bad from an SEO perspective, but they can also harm the user experience on your site. You wouldn’t want any of your readers to land on a “404 Not Found” page. That just created a bad first impression, and the user may never return to your site again.

Which is why you need to check for broken links on your site on a regular basis and fix them as and when they appear on your site.

Luckily, there’s an easy fix to this problem if your site is run on WordPress. Just install the free Broken Link Checker plugin. Once the plugin is activated, it will scan your entire website every 72 hours for broken links. You’ll receive email notifications when the plugin finds broken links on your site, and you can go about fixing them promptly.

HIDDEN TIP 

Use Google AMP – AMP stands for Accelerated Mobile Pages. These pages are designed to load super fast on mobile devices. While Google has not made an announcement on whether implementing AMP is search engine ranking signal, Google has been pushing publishers to use AMP. If you’re a WordPress user, it’s super easy to implement AMP. Just download the Google AMP plugin, and you’re all set.

Check and minimize the number of 301 redirects for your site – You can use a tool like SEMrush or Broken Link Checker (see #10) to check and reduce the number of 301 redirects on your site.

Always prefer sub folders over sub domains – This is a long, on-going debate, but most SEO experts agree that sub folders rank better in SERPs than sub domains.

Here’s the 10-point technical SEO checklist to increase your website traffic:

#1 Optimize your website for mobile devices

#2 Create and Optimize Your XML Sitemap

#3 Boost your website’s speed

#4 Fix site errors and warnings with weekly site audits

#5 Optimize internal links

#6 Include your main keywords in the image alt text

#7 Use canonical URLs to avoid duplicate content issues

#8 Install an SSL certificate

#9 Check and fix crawl errors in Google Search Console

#10 Find and fix broken links

Conclusion

SEO is ongoing process & major elements of a good SEO are finding right keywords , ON page , Off page & Technical SEO & now is 2020 the voice search will be the next big thing will happen in the internet world .With every changing algorithm of Google & other search engines you need to keep your websites & portals update as per the latest algorithm .You cant just rely on on element of SEO

0

We will be happy to hear your thoughts

Leave a reply

Login/Register access is temporary disabled